The brands we consume most aren’t delivering consistent brand messages, they’re delivering consistent hits of dopamine.
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In your business, organization, and products, experience is at work whether you’re thinking about it or not. How do you avoid accidentally changing something that might be propping up the rest of your business?
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When it comes to organizational change, companies rely on a different philosophy. New structures, processes, and systems aren’t designed to be willfully embraced. Instead, they are enforced through hierarchy and control.
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